Lolly, the color is pigment for concrete work, I believe it's typically oxides of one sort or another. This one was yellow, but I added it to my brownish clay and got, uh, whatever it is. It's growing on me, but I'll do another layer at some point and try something else, maybe some red or something.
Guy, I think you have it right. The half barrels make a stove that will probably have less mass than a stove built around flue pipe, although as Graham noted it's all fairly adjustable depending on the depth at which they are buried and the size of barrel used. Typical install with the flue pipe is around 6" below the level of the top of the bench, so there's a lot of mass below them that doesn't get a lot of heating. I've helped a friend on a build in his small cabin using half 15 gallon barrels and there is quite a bit of mass over the top to reach finished height of around 18". So, yeah, it's part of the process of calculating how much thermal battery you want balanced with response time and floor load/space layout. If I had a small space I'd probably use flue pipe to maximize mass, but a half barrel system could be spread out over a very large area and give more radiant heat from the mass surface. Decisions, decisions.